Shutterfly x Every Mile Creative
Q4 Video Stories
Stories from the North.
Shutterfly’s vision for brand growth in 2025 is to use video to bring stories to life. We’ve compiled a few photo + video sets from our adventures across Alaska to create dynamic ads for paid channels.
Starting Small
The vision for 2025 is to work together closely to produce mini-films for Shutterfly’s paid channels, highlighting key products with stories of families living beautiful moments of adventure.
To test the concept, we’re sharing key photos + iPhone footage captured naturally from our adventures in Alaska.
Alaska Range Flight
A flight into the mountains with Milo for an epic photo shoot.
Ice Cave Adventure
Exploring Ice Caves on a frozen glacier lake.
Sledding with Milo
Milo’s first time sledding on a sunny winter day.
Biking Together
A coastal biking adventure at the peak of summer.
Morning Hike
A hike along the river on an Alaskan spring morning.
Strolling on the Beach
Milo loves Piña Coladas and long walks on the beach.
Sheep Mountain Snow Shoe
A snow-shoeing adventure in the depths of winter.
Summer Paddling
Exploring a lake with Milo’s bright yellow boat!
Winter Glacier Adventure
Flying out to explore ice caves in the depths of winter.
Your Investment
Photo + Video Stories for Ads
1 Hero Image + All Available Clips
$1,500 per story // $250 per additional image
Custom Films for Shutterfly
Stories that capture hearts.
At Shutterfly, every moment is a story waiting to be told, and in the coming year, we’re excited to elevate those stories through custom films designed to resonate deeply with your audience.
The Lay of The Land
Marketing Trends in 2025
Motion = Conversion
Feelings > features
Ties back to the why
The outdoor trend continues to grow
In 2025, the most effective ad experiences are driven by motion, emotion, and interactive storytelling. Today, it’s not just about products and features—they’re woven into the lifestyle and aspirations they help bring to life. Leading trend reporter WGSN, who accurately predicted the rise of the outdoor trend in 2015, expects this love for the outdoors to continue growing, making it an ideal theme for captivating modern audiences.
Additionally, Harmon Brothers studio found that using epic locations in video ads increased conversion rates by as much as 60%, underscoring the power of immersive, visually captivating content to drive customer engagement and action.
Elevating Shutterfly’s Brand Marketing
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Today’s most impactful marketing isn’t just about showing a product—it’s about immersing customers in an experience that sparks emotion and connection. With video, Shutterfly can create a dynamic journey that helps people envision their own memories coming to life, making customers feel seen and valued. This approach builds a strong emotional connection from the first touchpoint, driving loyalty and increasing engagement with the brand.
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The strongest brand experiences today aren’t built on features alone; they’re built on feelings. Shutterfly’s films will go beyond the printed photos to showcase the aspirational lifestyle and moments their products help capture. By connecting with the values and desires of their audience, Shutterfly’s films turn every family adventure, celebration, and memory into an experience that customers want to relive and share.
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In today’s market, customers look for brands that align with their values and purpose. Each film will reinforce Shutterfly’s mission to celebrate life’s special moments, bringing meaning to every interaction. When top-of-funnel content speaks to this core mission, it inspires more than a click—it inspires an affinity that turns initial interest into long-term loyalty.
I video into marketing strategies not only captures attention but significantly improves conversion rates. By showcasing moments that people care about and want to relive, Shutterfly can enhance marketing efficiency, bringing in customers who are already emotionally connected and engaged.
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Shutterfly is perfectly positioned to lead the way in storytelling, showing customers that they’re more than just a transaction—they’re part of a legacy of memories. By weaving high-impact films with beautiful, relatable moments, Shutterfly can set a new standard in connecting with customers on an emotional level from the very first impression. With these films, Shutterfly will not only drive higher engagement and conversion rates but also build a brand experience that customers can connect with for years to come.
The Shutterfly Film Vision
Objective: Create a series of films that bring Shutterfly’s purpose to life by capturing authentic family moments in stunning, immersive locations. These films will not only showcase Shutterfly’s ability to preserve cherished memories but will also engage viewers in a story that makes them see their own adventures reflected back at them. Our goal is to establish Shutterfly as a brand that turns life’s fleeting moments into timeless keepsakes, inspiring customers to make and share their own meaningful memories.
Project Scope: Produce a series of 15-second films along with a cohesive photo set that captures the beauty of authentic experiences, tailored for maximum impact across Shutterfly’s top-of-funnel channels—social media, paid ads, and brand campaigns.
Key Goals:
Foster Emotional Engagement: Create storytelling that resonates deeply, drawing viewers into experiences they can imagine sharing with loved ones. This emotional connection builds trust and loyalty, positioning Shutterfly as the first choice for preserving life’s memorable moments.
Strengthen Brand Purpose: Reinforce Shutterfly’s mission to celebrate life’s moments by showcasing real stories that go beyond just a transaction. These films will highlight Shutterfly’s role in transforming moments into lasting memories, building brand equity through meaningful, relatable storytelling.
Expand Reach and Appeal: Utilize awe-inspiring natural settings to craft a visual narrative that speaks to the love for adventure and exploration, appealing to modern families who seek experiences and products that enrich their lives.
Creative Direction and Collaboration: The Shutterfly team will play an integral role in shaping the vision and story of each film, ensuring that every element aligns seamlessly with Shutterfly’s values and mission. This collaborative approach will bring Shutterfly’s brand to life in a way that connects with today’s customers, creating an inspiring and lasting impact.
Your Investment
While investment ranges will vary based on project scope and deliverables, we expect an investment of around $15,000 for a mini-film + photo set with license for unlimited use in perpetuity.
Love it? Let’s chat, create story concepts, and get your shoots scheduled!
